The Kansas City Star Monday Paul Wenske column

They may not have the necessary consequence the same thing, but you can not just spend a good deal.

In doing so discounts of 30 percent or more, you can look attractive. But sometimes the price decline is purely illusory.

Indeed, the retailer can be a huge advertising lower prices in reality, when the sale of regular articles in its daily price - or even higher.

With the listing of a fictitious “old” reference price, retailers attracts naive consumers in the store, they feel duping, buy now, before price decreases.

The fraud is called “reference price, and although it is perhaps not very widespread,

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